Relying on word-of-mouth and walk-ins makes it hard to predict growth. Without a steady flow of new students, revenue feels unstable.

Intro offers and free trials bring people in, but many never show up — or stop coming after one or two classes. This leaves studios chasing numbers that never balance out.

Getting someone through the door is only half the battle. Converting first-timers into loyal members who stick around month after month is a constant challenge.

Most studio owners are teachers first, business owners second. Managing ads, funnels, and tech eats up valuable time — and still doesn’t guarantee results.